URAS: Monkey Magic and the Spirit of D1 Drift

URAS is an iconic Japanese tuning brand that has profoundly influenced the aesthetic of competition and street drifting worldwide. Founded by the legendary D1 Grand Prix (D1GP) driver, Ken "Nomu-Ken" Nomura, the company embodies the aggressive, fun-loving, and highly recognizable style that defined the golden era of Japanese drifting.

The Founder's Persona

The name URAS is famous for being a playful inversion of the Japanese word "SARU," which means "monkey." This reflects Nomura's charismatic "Monkey Magic" persona and his famously wild, energetic driving style in D1GP—most notably in his iconic Blitz-sponsored R34 Skyline.